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Project Header Image
product development
Traphic
Flow
Client: Agency
Year: 2015
Role: Associate Creative Director
ABOUT THE PROJECT

A new way to visualise and manage projects within the agency world: simple, intuitive, and elegant.

How can the tedious daily flow of project management become a simpler, more accessible experience? Through design.

Working with the Sentient Interactive team and using Redmine as a starting point, we simplified and redefined the experience to create a tool that brought communication, task tracking, and project progress together in one place.

All through a modern, elegant interface designed not only to make work more efficient, but to turn an everyday task into a far more enjoyable experience.

Traphic desktop

Traphic desktop

Traphic iPad y Apple Watch

Traphic iPad - Apple watch

Brand assets

Brand assets

About Traphic

We started from one simple premise: the email metaphor.

Just as an inbox organises information into folders and then messages, we built an architecture that let people move naturally from an overview into every project, task, and conversation.

This familiar logic made what required attention immediately visible and allowed conversations to live directly beside the work they belonged to, without constantly jumping between tools.

Familiarity became a way to simplify complexity.

System modules

System modules

PROJECT GOAL

Reimagining project management from one very simple idea.

The goal was to bring together functions that traditionally lived across different tools and turn them into a centralised, clear, easy-to-use experience.

Rather than add features, we looked for a logic that could make many functions feel like one experience.

Installation kit

Installation kit

Applied branding

Applied branding

Desktop version

Desktop version

FINAL OUTCOME

The result was an elegant, intuitive, feature-rich platform that could bring projects, tasks, and conversations into one system.

Traphic began with the idea that even the most functional tools can be designed with clarity, beauty, and personality.